(003)
Year
2023
Client
Comet Pvt
COMET is a lifestyle brand built around the idea that culture is best experienced through connection. Rooted in shared interests, everyday rituals, and a collective appreciation for design, the brand creates a space where individuality and belonging exist naturally.
The identity draws from a balance of modern minimalism and cultural expression, using thoughtful typography, restrained colors, and subtle visual details to establish a recognizable presence. Every element is designed to feel intentional, creating a system that is both timeless and adaptable.
At its core, Broken Alternatives exists as a quiet counterpoint to the constantly changing landscape of fashion. It embraces imperfection, simplicity, and the beauty of things that feel lived in over time. The identity reflects a more considered approach to dressing — less about being noticed, more about feeling connected to what you wear. It is an exploration of streetwear that prioritises presence over attention, longevity over novelty, and personal expression over expectation.
This concept was developed as an exploration of brand identity within contemporary streetwear, examining the relationship between functionality, individuality, and self-expression. Broken Alternatives represents a quieter perspective on streetwear — one that moves away from loud statements and trend-driven aesthetics, focusing instead on subtle details, thoughtful design, and everyday relevance.
